High Profile Dealer Shogren Drops Fountain Line

Clearly, things are continuing to change in the performance boat industry, and here's another sign...Shogren Performance Marine of Waukegan, IL has announced they will no longer carry the Fountain performance boat line after a long and successful relationship. Shogren had been the top Fountain dealer in the country for seven consecutive years—reportedly selling nearly $40 million worth of new Fountain boats. As an alternative, Shogren has decided to focus on the Nor-Tech line of custom performance boats and center consoles.

PHOTO CREDIT: Shogren Performance Marine.

“It was a great seven years,” said Scott Shogren, the owner of Shogren Performance Marine. “Reggie and Wyatt Fountain brought me into this industry and taught me a lot, which I will always respect and never forget. I wish the new Liberty group (owners of Fountain Powerboats) the best of luck in their endeavors in the future.”

Assessing the industry, Shogren says he believes that the market for go-fast powerboats is generally shifting in the direction of higher-priced custom boats, which are built to individual order. In addition to focusing on new Nor-Tech sales, Shogren also plans to develop other segments of the business, including used-boat sales and consignment services, which have grown dramatically over the past two years.